Discovering the secret allure of CARON via its 100-year history is acceding to the sacred universe of perfume.
An exciting story lies behind the arrival of each perfume, and often its symbolic name is a reminder of specific events in the heart of the world of luxury.
Love... the eternal source of inspiration
In 1904, thanks to the genius and talent of Ernest DALTROFF, CARON opened its doors at 10 rue de la Paix in Paris. Driven by his exceptionally sensitive sense of smell, this man would bring the CARON brand to extraordinary heights in France and all over the world. His undeclared love for Félicie WANPOUILLE always had a considerable effect on his creations. Together, they created great emotional perfumes, such as ‘N’Aimez que Moi’ in 1916, ‘Tabac Blond’ in 1919, the legendary ‘Pour un Homme’ in 1934, ‘Fleurs de Rocaille’…
In the 1930’s they perfected a manufacturing process for the powder that is still the finest in the world.
In the 1940’s, Ernest DALTROFF sought refuge in the US and Félicie masterfully led the company until she died in 1967 at the age of 93.
Everlasting loyalty to the founders
In the 1980s, a new boutique was opened on Avenue Montaigne, bringing the company’s most lovely creations back to life in its trademark crystal fountains.
In 1998, CARON – one of the few remaining perfume makers – was taken over by Patrick ALÈES. He and Ernest DALTROFF shared a common love: a passion for roses. Ernest DALTROFF used thm abundantly in his creations; Patrick ALES collects them in one of the most beautiful rose gardens in the Loire valley. At his side works the talented house perfumer, the “nose” who creates and selects exceptional base materials to make Haute Parfumerie live on.

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