HIGH PERFUMERY : HISTORY
In 1904, thanks to the genius and talent of one Ernest DALTROFF, CARON opened its doors at 10, Rue de la Paix, Paris. Blessed with an extraordinarily keen nose for fragrances, this man was to launch his brand on a meteoric rise to success in France and throughout the world.
At the start of the century, he hired an artistic adviser and former dressmaker by the name of Félicie WANPOUILLE. She would later become his muse, and his unrevealed love for her would be the key to many of the brand's avant-garde initiatives and successes.
Together, they created powerful concept perfumes, such as "N’Aimez que Moi" in 1916, "Tabac Blond" in 1919, the legendary "Pour Un Homme" in 1934, "Fleurs de Rocaille"…
In the nineteen thirties they developed a manufacturing process for their powder, which remains the finest in the world to this day.
In the nineteen forties, Ernest DALTROFF fled to America to escape persecution and Félicie excelled in the management of the perfume house until 1967, when she died at the age of 93.
In the eighties, a store was founded on the Avenue Montaigne, which revived the finest creations the House ever produced encased in its celebrated Baccarat crystal fountains.
In 1998, CARON, one of the last perfume creators, was taken over by Patrick ALES.
Patrick ALES and Ernest DALTROFF share a common love: a passion for roses. Ernest DALTROFF made exuberant use of them in his compositions, while Patrick ALES created one of the finest rose gardens in the Val de Loire region.
The saga continues and now it is the turn of Romain ALES, the talented and enthusiastic CEO of this distinguished house to continue the story of CARON into the annals of time.