A CENTURY OF MAKE-UP INNOVATIONS
Renowned for its fragrances and their scented trails, Caron has also been involved in make-up since the beginning. Discover its greatest creations through these exclusive archive images.
THE POMPON POUDRE
Assisted by his artistic director Félicie, Ernest, the founder of Caron, developed a rice powder whose main, patented innovation was its application method.
Sealed in a small sachet made of a fibre that allowed the powder to pass though, the powder is lightly tapped onto the face. At the time, the powder was already scented with Bulgarian Rose.
THE SCENTED POWDER
The fragrances that made the House famous, such as Narcisse Noir, N'Aimez Que Moi, and Tabac Blond were made available as rice powder, much to the delight of their fans.
At the same time, Ernest developed real expertise by reworking the texture of his powder, which he released in several shades. Possessing exceptional properties and an unrivalled fine texture, the most free-flowing loose powder was created.
THE MAKE-UP RANGE EXPANDS
In the 1930s, the pace picked up. The make-up range was enriched with a lipstick line.
A handbag compact, Le Moderniste, was invented and patented. This extremely compact item had a dual use: it could hold several grams of powder as well as a small lipstick. It was adorned in silver and gold-plated metal.
HIGHLY TARGETED EXPERTISE
Caron consolidated its powder expertise by developing a formula for oily skin, Madame Peau Fine.
A compact with an innovative white metal sieve system – making it easier to apply the correct amount of powder – was invented and patented to market the new formula.
The same year, blushes completed the complexion range. Coordinated with the powder shades, they were released as blushes for dry and oily skin to cater for all skin types.
The adverts starred a drawing of a face, that of Mademoiselle Argal, Miss Paris 1934, who lent her doe-like eyes to several advertisements.
A SECOND TEXTURE
Given the success of the Madame Peau Fine powder, a new texture, Mademoiselle Peau Fraîche, specially formulated for dry skin, was developed. It was released in 20 shades, sold in a round white and gold case with an edge adorned with a "dog collar" style pattern inspired by the jewellery of the time.
THE BASE POWDER
The base powder, one of the first make-up bases, was invented in the early 1950s. Women used it to prepare their skin before applying powder.
A LABEL OF QUALITY
In the early 2000s, Caron powder received Entreprise du Patrimoine Vivant ("Living Heritage Company") endorsement. This label, a guarantee of quality, expertise and excellence, is given to companies which perpetuate rare craftsmanship and contribute to furthering France's reputation across the world.
THE WORLD OF POWDER TODAY
The Caron world of powder also includes exclusive accessories handcrafted by French artisans using precious materials: goose-down powder puffs in countless colours, toner bottles, cotton jars, powder cases decorated with fine gold, brushes, handbag mirrors clad in shagreen...
This sensual and sophisticated world dedicated to women’s beauty is available in the Paris boutiques.