A quiet and reserved man, who cannot disguise the spark in his eyes when the subject of perfume comes up.
He brings us into his world to begin our voyage, the excitement of scent, the soul in exploration.
HIS ESSENTIAL SCENTS
Grandson of André FRAYSSE, creator of the famed scent « Arpège » for the House of Lanvin and son of Richard FRAYSSE, perfumer of the House of CARON since 1998, his future is mapped out.
William began his first forays into creation at the age of 9, when he presented an exposé on perfume to his class.
This marked the debut of a passion that has only grown over the years.
Perfume is the history of the FRAYSSE family, an intimate legacy that is etched into all of the family’s generations.
A legacy of perfume notes, a traditon passed on from father to son, for three generations.
William worked for nearly fifteen years next to Richard FRAYSSE, who he considers to be his mentor.
The two men have the same absolute confidence in the work.