“Caron has always been an extremely modern House, almost radical in its approach to fragrance. Our task was to translate that modernity into a place,” explain Casper Mueller Kneer Architects, responsible for the design of the new boutique. Their practice of design and architecture conceives space as a world apart, freed from demonstrative logic.

Repeated geometry, a studied use of light, metal and concrete, a central structuring work : these architectural principles support a space designed for sensation and for time. From the street, the storefront, structured by metal and light, offers a glimpse of an interior organised around volumes and repeated lines. A deliberately partial first reading.

Inside, the experience unfolds through a logic of multiplication, creating depth and continuity. The space reveals itself gradually, over time. “For me, it was important to create a total immersion that allowsone to enter another world.”

Emblematic of Caron boutiques, the fountain emerges as a structuring work. It is an integral part of the House’s history and its vision of fragrance. Long expressed through a plurality of fountains, each dedicated to individual creations, it is now magnified into a monumental structure, becoming a point of pulsation at the heart of the space. Entirely reimagined in a contemporary language, the fountain draws inspiration from historic Art Deco luminaires. Through its verticality and central presence, it initiates an upward movement. Integrated lighting reveals the structure: a minimalist, an almost mechanical vocabulary articulated through a deliberate contrast of metallic coolness and the warmth of glass. “The fountain is extremely important to me. It expresses the idea of transmission and temporal continuity. By allowing bottles to be refilled, it prolongs the relationship with fragrance.