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Moving towards virtuous perfumery
Making something beautiful is good. But doing something good is even better! At CARON, we are driven by the vision of generous luxury, which forgets neither planet nor people. From selecting ingredients for our fragrances all the way to decorating our shop windows, this ideal is our guiding light every step of the way.
It all starts with the ingredients
Our perfumer Jean JACQUES carefully selects the raw materials that go into his creations both a delight to the nose and in keeping with our convictions. Like Turkish rose, Indonesian patchouli, or Haitian vetiver, all of which are For Life-certified by our partner IFF/LMR. These essences are produced by fair, sustainable growing networks that preserve natural resources and tangibly improve living conditions for local populations.
Filling at the fountain
When we design a new fragrance, we prioritise the use of processes and materials with the smallest possible impact on the environment. Our commitment for a generous and responsible luxury had a step ahead. In 1982, we were the first fragrance House to give our customers the opportunity to fill their bottles at the source.
Our fragrance fountains, made of Daum or Baccarat crystal, made our shops an attractive destination and a precious emblem for our vision of Haute Parfumerie.
Nothing is lost – everything gets used!
This conviction gave us the idea for a totally unique activist approach for the window displays in our shops. We gave the job to the Wondervision collective of artists, who create enchanting, poetic décor from recycled materials. It was in our very own archives that they found objects to transform or re-purpose to give them a second life. What a lovely lesson in responsible beauty!